Fried Chicken is Awesome

"Finding YOUR way in a world gone mad"


Imagine how easier it all would be, if someone walked up to you and told you, without a doubt you are already doing enough, so that in the years ahead:

  • Your kids will still love you lots and want to be around you;
  • Your relationship with your partner will be genuine and passionate;
  • You'll be surrounded by friends and family;
  • You'll be fit and healthy
  • You'll be fit and healthy;
  • You'll have all the money you need;
  • You'll have fulfilling, meaningful and engaging experiences whenever you want them.

Wow! That would be brilliant! – Knowing for certain, I was already doing enough. Imagine!

So, reality check! This hasn’t happened to me yet!

However! I may have found something near enough.

Brad Allen

Hi, I’m Brad Allen, a certified coach and father of five, and the author of this book.

The world is messed up and for many of us, it's a largely miserable experience:

  • There just doesn’t seem to be enough time;
  • fitness is a struggle;
  • health is a big concern
  • money is a challenge to hold onto;
  • friendships are harder to maintain than we imagined;
  • our kids are on devices all the time;
  • love and passion eludes us;
  • and on top of all of that, social media shows us that everyone else is fully engaged with their loved ones, rich, sexy and having a truly wonderful life.

I wrote this book because I truly believe we all aren’t drones entertaining ourselves to pass the time until we take our final breath. I believe most of us want a better experience of life for ourselves and the generations that follow. I believe there are those that want to see less friction in their interactions with loved ones, their communities and within their workplaces. Be they, parents, lovers, employees, bosses, leaders and the young and old. I believe others believe this, because it is where I started, and I am not naive to think I am the only one.

Thankfully, it can be a whole lot better, with a few relatively straight-forward adjustments.

The answer is simple - choose your own path.

However, truly achieving that, is not straight-forward.

This book contains what might just work.


Fried Chicken is Awesome is soon to be published.

Get on the fast track to ordering by following me on LinkedIn®, Facebook or Twitter, or by signing up to my coaching/mentoring email list.


What's in the book?

Fried Chicken is Awesome is a practical guide to self-improvement. It explores what worked for me in achieving greater levels of fulfilling engagement.

This book contains two dozen self-coaching topics, spread across four themes:

  • In Part 1, I explore how our limiting beliefs and associated behaviours let us down, specifically when we are with others.
  • In Part 2, I focus on the idea of realistic optimism and how it provides a better approach to making choices.
  • In Part 3, I explore how we think, how we feel, how we socialise and the physical aspects of our personal experience as we engage with our worlds.
  • In the final part of the book, I look at what it takes to see further authentic behaviours and less resistance in day to day engagement with all that has importance.

We already have a level of authenticity, so the key is to see more of that or perhaps even just more of that on a regular and consistent basis. The structure of this book aims to illustrate how that can be achieved and used in finding our path in this mad world. This takes the form of guided self-coaching exercises dotted throughout the book.

This book is the learning from my experience, shared using stories and examples. This book is the “If I was starting over story” but tossed into the blender with a bunch of realistic optimism and appreciation that “it’s the journey stupid”. It’s aimed at offering some sort of comfort and perhaps options for those on the edge of similar situations, and how they might endure and create better experiences for themselves and those they love.

The self-coaching topics are supported by observations about my behaviour and experiences, as well as those that I have worked with as a coach, mentor and facilitator. My path has been influenced by many thought leaders including Peter Drucker, David Allen, David Rock, Mark Goulston, Eckhart Tolle, Daniel Goleman, Greg McKeown, Marshall Goldsmith, Chris Bailey, Cal Newport, William Whitecloud, Adam Grant, Shelley Crawford, and Amy Brann.

Who is Brad?

Brad Allen

I bring a wealth of personal and professional experience, as a father of five, as a lifestyle coach/mentor, as a facilitator and as a tech sector professional with 25 plus years’ experience.

My niche is to help others fall in love with their life again.

I am a relatively normal Australian male in my late forties. I did normal life stuff and still failed to find traction and my place in the madness. I met an Irish lass in Sydney, followed her to Ireland, got married, had children, built the big house, and created the picture-perfect life. It all then imploded spectacularly. Not because of infidelity, simply because of who we were and what we were conditioned to believe was important.

In trying to rationalise it all, I explored the classic and popular ways to self-help. I changed careers so I could devote more time to learning about how things should work. I coached, I got coached and I engaged in therapy. I gave attention to understanding how I could get closer to the “right place to start from”. Eventually I got there, but it wasn’t the place I expected to be when I started.

I have coached and mentored dozens of professionals, managers and leaders. I have also facilitated group learning and problem solving across the globe. I have a Master’s in business administration, and I am an accredited practitioner with the European Mentoring and Coaching Council (EMCC).

Learn more about me at

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